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Jacksonville, FL addresses food deserts with free on-demand rides to grocery stores

Jacksonville, FL Free On-Demand Rides Grocery Stores

In Progress

The one-year pilot transports Northside residents to seven grocery stores and the Jacksonville Farmers Market. City and Jacksonville Transportation Authority officials leveraged the existing Readiride on-demand transit service for this program. Qualifying residents can request rides up to two hours in advance by calling the Readiride reservation line. The Door to Store program reduces barriers to good nutrition created by fixed transit limitations and COVID-19 restrictions.

Pilot / POCTransportation

Jacksonville, FL

Municipality in Florida

United States



Jacksonville Transportation Authority - JTA, City of Jacksonville Launch Door to Store Program


New Town might join Jacksonville food desert pilot program

The City of Jacksonville and JTA will look at adding New Town to Door to Store rides to grocery stores after Times-Union article highlights residents' frustration.

Project Succeeded

The success of the pilot led to a one-year extension. City officials reported an average of 140 trips per month during its initial run.

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