Ribeirão Preto, SP launched an awareness campaign to reduce pollution from improper waste disposal
Ribeirão Preto, SP solid waste disposal awareness campaign
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The city of Ribeirão Preto's Department of Environment launched an awareness campaign to reduce pollution caused by the irregular disposal of solid waste. The environmental education campaign focused on understanding the social and environmental consequences of unrestrained consumption, the generation of solid waste, and the lack of reuse and recycling. The city distributed informative posters with QR codes that direct residents to a website detailing waste sorting and collection schedules.
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