San Jose, CA partnered with XOMAD to promote the COVID-19 vaccines with micro-influencers

San Jose, CA COVID-19 vaccine micro-influencers

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The City of San Jose partnered with the influencer marketing agency XOMAD to promote the adoption of the COVID-19 vaccine among its young Black, Latino, and Vietnamese populations. The outreach involved identifying and onboarding 49 micro-influencers as "San Jose Community Messengers" to combat vaccine hesitancy. The innovative program, using the hashtag #thisisourshotsj, produced 2.95 million views across Instagram, TikTok, Twitter and Facebook.

Social Media Communications Public Private Partnership (PPP)Outbreak / COVID

San Jose, CA

Municipality in California

United States

Links

XOMAD Influencer Marketing Agency | Social Influencer Marketing Firm

XOMAD is paving the way for influencer marketing by forming close relationships with true trendsetters who have special bonds with their audiences and networks.

Newsworthy

The Power of ‘Micro-Influencers’ in the Fight Against COVID-19

Informed by social media analysis and surveys, San Jose built a corps of trusted local messengers to boost vaccination rates in hard-to-reach communities.

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