Tampa, FL supplies residents with COVID-19 information and tips through TikTok account

Tampa, FL COVID-19 TikTok Information Tips

Complete

The city's communications team increased TikTok use in response to the COVID-19 outbreak. Early posts focused on proper handwashing techniques and avoiding unnecessary contact in public. Tampa's TikToks covered topics from how to make a face mask at home to self-isolation hobbies. The city added coordinated radio playlists for dance parties and public health podcasts to this outreach campaign.

Social Media Communications Citizen Engagement Outbreak / COVID

Tampa, FL

Municipality in Florida

United States

Links

City of Tampa(@cityoftampa) Official | TikTok

City of Tampa(@cityoftampa) on TikTok | 594 Likes. 263 Fans. Official TikTok account for the City of Tampa. 🌴☀️

Newsworthy

Pandemic marketing 101: Tampa communications director shares national headline-grabbing strategy

The city's response has drawn state and national headlines.