Charlotte, NC fights against sewer damage caused by flushable wipes with Pipes Hate Wipes campaign

Charlotte, NC Pipes Hate Wipes Campaign Sewer Damage

Complete

The city's water department produced seven videos featuring actors portraying Pipe and Wipe. Each video took place in a public setting like the airport or a Charlotte Hornets game. The characters fight with each other, bringing to life how wipes are incompatible with sewer pipes. Charlotte designed social media, radio, and billboard campaigns to complement the online ads. Pipes Hate Wipes sought to reduce the 40% of sewer overflows caused by wipes and other debris.

Citizen Engagement Solid Waste Management

Charlotte, NC

Municipality in North Carolina

United States

Links

Protect Pipes > Pipes Hate Wipes

Official website for the city of Charlotte, North Carolina.

Newsworthy

Award-Winning Utility: The Pipes Hate Wipes Campaign

After discovering that 40% of Charlotte's sanitary sewer overflows were being caused by debris including wipes, we knew something needed to be done. That's when the idea for the campaign was born. Earlier this year, the "Pipes Hate Wipes" campaign was created in an effort to make our growing community aware of a serious issue…

Project Succeeded

Charlotte Water estimated that 10% of Mecklenburg County residents interacted with the campaign. The city was the HERMES Awards 2019 Gold Winner and the QCPR Crown Award for Video winner for the campaign.

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