Charlotte, NC fights against sewer damage caused by flushable wipes with Pipes Hate Wipes campaign
Charlotte, NC Pipes Hate Wipes Campaign Sewer Damage
Complete
The city's water department produced seven videos featuring actors portraying Pipe and Wipe. Each video took place in a public setting like the airport or a Charlotte Hornets game. The characters fight with each other, bringing to life how wipes are incompatible with sewer pipes. Charlotte designed social media, radio, and billboard campaigns to complement the online ads. Pipes Hate Wipes sought to reduce the 40% of sewer overflows caused by wipes and other debris.
Project Succeeded
Charlotte Water estimated that 10% of Mecklenburg County residents interacted with the campaign. The city was the HERMES Awards 2019 Gold Winner and the QCPR Crown Award for Video winner for the campaign.
Related Projects
🚫 To join the discussion, sign up. It's free!