Greater Shepparton, VIC hosts workshops to incorporate customer profiles into local businesses

Greater Shepparton, VIC Customer Profile Workshops Business

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Council officials worked with Customer Frame on profiles of groups that visit the city. These profiles expand beyond demographics by defining consumer values, decision-making processes, and preferences. A free three-workshop series presented these profiles to participating businesses. Facilitators also offered suggestions on how to craft marketing and services to connect with different groups.

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