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Stirling Council, GB creates immersive experience for residents and visitors with Stirling XP AR app

Stirling Council, GB XP Immersive AR Experience App

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The UK-first project allows Stirling XP users to navigate throughout the city in augmented reality. A 3D map supports step-by-step directions from the user's location to their next destination. Stirling XP incentivizes tours of cultural destinations with new filters and digital collectibles. The mobile app improves the accessibility of historical buildings with virtual experiences. Council officials worked with BT and Seymourpowell on the project's development.

SC

Stirling Council, GB

Unitary authority in Scotland

GB flag

United Kingdom

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