Casey, VIC casts wide net in Shape Your City engagement campaign for 10-year city plan
Casey, VIC Shape Your City Engagement Campaign Plan
In Progress
The city used virtual community meetings and targeted focus groups to generate ideas for the plan. An online survey asked Casey residents what public features they valued most and desired improvements by 2030. Shape Your City ambassadors were recruited to promote the campaign on social media and capture feedback from close contacts. Local officials designed its outreach efforts to capture diverse audiences despite the challenges of COVID-19.
Project Succeeded
Shape Your City generated responses from 6,477 residents across all channels. The campaign improved the number of responses by 50% compared to a 2016 engagement campaign.
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