Los Angeles County, CA partnered with FUSE Corps to use marketing strategies to improve services

Los Angeles County, CA marketing strategies improve services

In Progress

The Los Angeles County Department of Workforce Development, Aging, and Community Services partnered with the non-profit FUSE Corps to more effectively use data to target communities in need. The county is using private-sector marketing strategies for goal setting, data collection, and data measurement to achieve equitable outcomes for the community. These strategies include customer segmentation, journey mapping, and analyzing metrics in tandem with one another to measure program effectiveness.

Citizen Services Workforce Management Data Benchmarking / Performance Management Productivity Public Private Partnership (PPP)

Los Angeles County, CA

County in California

United States

Links

Access denied | www.fusecorps.org used Cloudflare to restrict access

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FUSE works with cities and counties to advance their most urgent priorities centered on ensuring equitable outcomes for the residents they serve. See more of our project "Planning for the Service Needs of a Growing Aging Population" here.

Newsworthy

3 Ways Marketing Strategy Can Help Deliver Equitable Services

The Los Angeles County Department of Workforce Development, Aging and Community Services used private-sector micromarketing segmentation practices to more effectively use data to target communities in need.

3 Ways Marketing Strategy Can Help Deliver Equitable Services - Opera News

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