Akron, OH is partnering with Colu to develop an app reward program for residents that shop locally
Akon, OH app-based reward program for local shopping
In an attempt to salvage local businesses during the pandemic, the City of Akron is partnering with an Israeli-based company called Colu. Colu's product rewards citizens with "city coins" for shopping at local businesses that can later be used as discounts at participating stores. In Akron, they are focusing on marketing for organizations owned by women and minorities. The hope is that this partnership will encourage citizens to shop locally and help improve revenues for their small businesses.
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Rewarding civic pride and boosting the local economy? Akron, Ohio is trying out a startup for that – TechCrunch
City of Akron rewards shopping local with digital currency - Cities Today - Connecting the world's urban leaders
The US city of Akron in Ohio is encouraging residents to shop local through the use of a digital ‘city coin’ to help boost economic recovery in the wake of the coronavirus pandemic.
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