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Akron, OH is partnering with Colu to develop an app reward program for residents that shop locally

Akon, OH app-based reward program for local shopping

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In an attempt to salvage local businesses during the pandemic, the City of Akron is partnering with an Israeli-based company called Colu. Colu's product rewards citizens with "city coins" for shopping at local businesses that can later be used as discounts at participating stores. In Akron, they are focusing on marketing for organizations owned by women and minorities. The hope is that this partnership will encourage citizens to shop locally and help improve revenues for their small businesses.

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Akron, OH

Municipality in Ohio

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United States

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